Who Are We?

Bike riding is a passion for us.

To us it’s not just about getting from A to B, it’s about the journey. It’s about those forever moments you experience out on your bike, whether you’re riding solo or in a group of bike minded people. It’s about shared experiences and muddy grins, stunning vistas and aching limbs.

We love when people get out of their cars and onto bikes.

It’s good for the environment, good for our mental health and it makes us feel like we have more control over our lives.

This ain't our first rodeo.

We’ve been doing this for over 40 years so we know what we’re talking about. We’re not just here to sell you the right bike or the coolest gear, we’re here to make sure that you get as much joy out of cycling as we do.